Business must leverage customer-centricity

It is crucial for businesses to understand the people whom they render services to.

That’s according to the head of business and revenue at Ntiyiso Consulting Mhlanganisi Madlongolwana.

Madlongolwana was speaking on POWER Business on Thursday, highlighting the importance of businesses building customer relations. 

“As people who advise institutions, the key to it is prioritising customer-centricity,” says Madlongolwana. 

“Prioritising the point that we need to understand who the people are that we are servicing, how are we servicing those people, how are we ensuring that we understand their needs but also more how are we reconfiguring our operations to actually speak to their needs.”

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