Socio-Economic Impact Analysis, Coca-Cola Beverages Africa Elgin Plant, Overberg District

R 10000 M

spent on municipal electricity over 5 years

1 %

of plant staff hold higher education qualifications

1 %

of employees classified as middle income earners

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The Story

Understanding and defending a social licence to operate requires more than good intentions, it requires
credible data. Ntiyiso Management Consulting was engaged to size and analyse the socio-economic
impact of the Coca-Cola Beverages Africa (CCBA) Elgin Plant on the Overberg District Municipality,
quantifying contributions across supplier relationships, local government support, employment, and
community investment.

Key Findings

Highly skilled workforce: 70% of plant staff hold higher education qualifications, far exceeding regional averages and contributing significantly to local skills development

Middle-class creation: 73% of employees classified as middle-income with an average salary of R122,000, fostering economic stability in a predominantly agricultural region

Successful learnership programme: Strong track record of absorbing a high percentage of learnership graduates into permanent roles

Cornerstone municipal customer: R87.1 million in electricity and R6.8 million in water and sewerage payments over five years, providing critical revenue to the district municipality

Strong B-BBEE spend: Significant documented growth in procurement with Black Women-Owned enterprises

Challenges Navigated

A 72% drop in Enterprise Development spend and 58% drop in Supplier Development spend since 2019,
linked to lower plant profitability, risked undermining the community investment narrative. The analysis
reframed this by quantifying the plant’s R90 million+ in utility payments as an alternative form of fiscal
support, demonstrating the need to account for a company’s full economic footprint, not just its CSI budget.

This engagement demonstrates how rigorous socio-economic analysis can protect and strengthen a
company’s social licence, providing credible evidence of impact where perception gaps exist.